Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Destination Leisure: The Rise of Retailtainment
Wednesday, February 2, 2022

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

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Indoor Climbing is Changing, and I Can’t Wait!
Wednesday, September 22, 2021

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

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Climbing’s Olympic Debut – Will it be taken to new heights?
Monday, August 2, 2021

Climbing’s Olympic Debut – Will it be taken to new heights?

The International Olympic Committee added climbing to the Olympic programme for Tokyo 2020, and we can’t wait to watch! Climbing combines strength, agility, coordination and bravery – add it…

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Best Interactives For... Teens
Friday, April 9, 2021

For our next in the 'Best For' series, where we select some of the best products for trampoline and indoor adventure centres, we're focusing on our top interactive picks for teenagers. And if you get it right and give them…

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Best Interactives For... Under 12's
Monday, March 8, 2021

For our second in the ‘Best For’ indoor adventure series, we’re focusing on a core market that many parks focus on – the Under 12s.

We all know that just bouncing is boring, and won’t engage this group for long. Under…

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Netflix: How Rugged Became Part of ‘The Crew’
Wednesday, February 24, 2021

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

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Behind the Scenes - Rise of the Pro-X
Tuesday, February 23, 2021

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…

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