Freedom Gaming Upgrade at Sutton Sports Village
Background
Sutton Sports Village has knocked their revamp out of the (play)park by combining a Trampoline Park, Soft Play, and interactive products to create an immersive experience for their customers.
With the addition of their Freedom Gaming Strike Area, Sutton Sports Village’s refurb has seen increased visitor numbers and spend per head, and back-to-back parties every weekend.
Headline Results
About Sutton Sports Village
Sutton Sports Village is run by Better, a charitable social enterprise operating over 240 leisure centres, 120 libraries, and 15 children’s centres in partnership with 50 local councils, public agencies, and sporting organisations across the UK.
Their aim is “to get more people, more active, more often”, a value that is very close to our Rugged hearts. Sutton Sports Village is a one-stop-shop for all things health, fitness and wellbeing, with lots to offer:
- Trampoline and soft play park
- Gym
- Nursery
- Gymnastic suite
- Football pitches
- Physio clinic
A New Entertainment Park Concept
Sutton Sports Village is welcoming a new entertainment park concept across many of their Better sites, incorporating soft play alongside trampolines to offer an exciting mix of activities for kids of all ages.
Leaning toward a model of 70% play and 30% trampoline, they’ve refurbished Sutton Sports Village to encourage larger groups and parties, to maximise park capacity through appealing to more demographics.
Freedom Gaming Win
In their 2023 refurb, Sutton Sports Village (SSV) extended their softplay by installing an impressive four-level Strike Arena powered by our Freedom Gaming tag challenge system, creating a space to play for all ages by adding a teamwork tag challenge.
Designed and installed by The Play Company, Sutton’s Strike Arena features unique obstacles, a ninja wall, a power tower, a traverse wall, and more within their state-of-the-art play area.
The Play Company worked with SSV to build their custom arena with 6 lanes for 6 teams to compete in Freedom Gaming to hit out as many of their team’s colour as possible within the time selected. Featuring RoboRun, a free-play lightpod-hitting game, and CyberChase, a colour-searching multiplayer party game, Strike Arena gets children active, testing speed, agility, and spatial awareness, all whilst having fun.
The Results
SSV’s Trampoline play space lacked repeat visits and long-dwell times, with not enough activity choices for customers to explore. There’s only so much you can bounce! The Play company used existing site plans and kept some of the trampoline space, but installed a bespoke Strike Area with our Freedom Gaming pods to make the most out of their space.
Not only have Sutton Sports Village increased site capacity by opening more party rooms and adding in a 60-person Strike Arena, but they now offer an experience with more value that they can charge for. Additionally, the more activities you offer, the longer the dwell time, meaning extra secondary spending!
Since the refurbishments in October 2023, in 12 months, Sutton Sports Village has boosted its….
- Capacity – 18 additional parties every weekend
- Investment Pay Back – 80% increase in income
- Sales – 14% more tickets
- Value – Ticket price increased by £3.95 (do you have a ticker price increase instead?)
The success of this project means that the extra earnings can go into creating more entertainment play parks in Better leisure centres, giving back to the community by offering children activities that are engaging, social, and fun, whilst encouraging physical activity.
Customers frequently rave about the Strike Arena, expressing how it offers an immersive experience that truly captivates them. Their feedback often emphasises the interactive elements that leave them eagerly anticipating for their next visit.
A hub of fun that enriches our local community. It's great to see our customers returning frequently, building rapports and strengthening our bonds with the local communities.
Why Consider a Refurb?
From adding interactive products to extending your party rooms, creating a unique experience for your customers will encourage repeat visits, boost word-of-mouth marketing, and increase your capacity.
On top of this, investing in your site shows you’re staying on top of the game and want to create the best play environment for your visitors. Read our top 5 strategies for increasing revenue at your trampoline park or soft play here.
Speak To Our Gamification Experts
Are you experiencing too many quiet hours, less footfall, and short dwell times? Gamified products can spark the interest of new demographics, offer activities for every day of the week, and keep customers at your site for longer, increasing secondary spending.
Our gamification experts work with all kinds of indoor play centres, from trampoline parks and soft play to leisure centres and FECs. Speak to our Sales Team to discover how interactive products could boost capacity, customer spending, and repeat visits to your site!
Drop us an email at sales@rugged-interactive or call us on +44 1726 981 123.
