You Purchase, We Plant

We are going carbon negative with a little help from our friends. We launched our ‘plant a tree’ initiative in October 2021 with Plant One, a not-for-profit tree planting business that focuses on the threat of climate change, by taking direct action. Plant One are based in Cornwall, close to our Bodmin HQ – the perfect tree planting partner.

For every Rugged product purchased, we plant trees with Plant One. The bigger the product, the more trees we plant. It’s one of the things we are doing to try to lower our carbon footprint.

Here’s a snapshot:

• One of our most popular products, the FreeStyle Duo produces an average of 108.5kg CO2 through its manufacturing process
• The average UK native broadleaf tree will sequester, on average, 10,000g2 of carbon per year throughout its 100yr lifespan
• To offset our FreeStyle Duo production, we would need to plant 1 tree for every 9.22 FreeStyle Duos manufactured

We don’t just want to offset, we want to be carbon negative. So we are planting more trees for less manufacturing, because being green is the new black!

We’ve calculated the average CO2 produced by all of our products. From creation and delivery of parts, to manufacturing and packaging. Based on weight calculations, we’ve worked out how many trees we would need to plant to offset the CO2 created. We’re on a mission to be carbon negative, so we’re planting more trees than the CO2 we produce. *For full CO2 calculations per product and to read our report, see the links below.

Here’s an example of the number of trees we plant per product purchased.

Plant One are based in Cornwall, an hour from our Bodmin factory where all our products are made. Cornwall has the lowest tree cover in the UK, and the UK is well behind Europe for canopy cover. Plant One’s mission is to restore Cornwall’s biodiversity habitat for native fauna and create a nature-focused challenge to the global climate threats we face.

The trees that they plant increase tree diversity and hedge cover in Cornwall. All trees planted are native to the UK. This includes Willow, Elder, Wild Cherry, Sycamore and Atlantic Oakwood. All trees are planted in November to give them the best chance of survival. Team Rugged attend planting day and ensure every tree is planted to perfection.