About Rugged Interactive

Motivational. Fitness. Technology.
We are idea-driven, working with a strong focus on design and user experience. Our projects should engage your audience, we want to create wonderful digital things that people love to be part of and use. That's what your brand and audience deserve.
Meet the team
Why Choose Us?
01
Creative

Using the latest technology, creating inclusive products that make keeping active fun is in our DNA - from F1 to schools, trampolines to the EPL.

02
Innovative

Using innovative technology, our interactive products are specifically designed to motivate people of all abilities to keep both mind and body fit and active for longer.

03
Robust

All of our products are expertly designed and produced using high quality materials. They are rigorously tested to ensure perfect performance every time.

Max Broadfield – Director at Trampolines Europe Limited

"Since we installed the CardioWall FreeStyle Duos our customers keep telling us how much they love them!"

- Max Broadfield – Director at Trampolines Europe Limited
Simon – General Manager, iBounce

"After we installed SelfieCam we were amazed how quickly the kids started using it, they understood how to use it as a game to record their tricks but also how to share them over social media - they loved seeing themselves on the phones after the session."

- Simon – General Manager, iBounce
Pippa Counter – Head of PE, Fowey Primary School

​​"For KS1, during PE lessons, children learn spatial awareness, increase their mobility and body awareness and improve their hand-eye coordination skills. CardioWalls help children hone these skills/objectives in a fun, interactive environment."

- Pippa Counter – Head of PE, Fowey Primary School
Jeremy Waldon – Headteacher, Roche Primary School

​​"The probable attraction here is that the CardioWalls don’t immediately make you think of exercise; they look like fun so appeal to everyone."

- Jeremy Waldon – Headteacher, Roche Primary School
Chris Wilson – Headteacher, Blackwater Primary School

​​"What a fantastic opportunity for our children to improve their gross motor skills, fine motor skills and hand-eye coordination."

- Chris Wilson – Headteacher, Blackwater Primary School
Jeremy Waldon – Headteacher, Roche Primary School

​​"We use them in lessons, at playtime and for special needs support as well – so there’s lots of applications. What you expect to be the benefit [of the CardioWall] is one thing, but then there’s lots of other things that come out of it as well. So, we are really, really pleased we’ve got them!"

- Jeremy Waldon – Headteacher, Roche Primary School
Alex D'Ambrosie – Service Manager, Simonside Outdoor Adventure

"The TrailBlazer Traverse climbing wall has certainly had a profound impact on Simonside climbing wall’s attendance."

- Alex D'Ambrosie – Service Manager, Simonside Outdoor Adventure
Pippa Counter – Head of PE, Fowey Primary School

​​"The CardioWall Compact Duo has added a new dimension to PE at Fowey Primary. What makes the CardioWalls particularly effective is their accessibility – every child of every ability and age can enjoy using them. They are not only used during lessons but utilised by extra-curricular clubs including breakfast club. CardioWalls and Wake & Shake... a great way for children to be ready to learn at the start of the day!"

- Pippa Counter – Head of PE, Fowey Primary School
Jeremy Waldon – Headteacher, Roche Primary School

"Teachers often need to identify movement breaks, rewards and incentives for children and the CardioWalls provide both very well. Teachers also plan the CardioWalls in to their gym activities as a component of units of PE work on fitness. One advantage over some existing PE activities is that the CardioWalls can be used independently. They require no teamwork, which suits some children. I should add though; the CardioWalls are also very effective for encouraging teamwork."

​​"The CardioWalls give you a score every time you play on them. So, [pupils] are developing the idea that; if I work hard, if I try hard and I keep practicing, I will actually get better at something."

- Jeremy Waldon – Headteacher, Roche Primary School
Simon Khan – Injured Serviceman and KartForce Driver, iZone

"iZone has made me feel much more confident. I really enjoyed the CardioWall as this is the only piece of equipment I have found that I can comfortably do cardio and feel a benefit. I really enjoyed all the visualization techniques and cannot wait to come back."

- Simon Khan – Injured Serviceman and KartForce Driver, iZone
Karen Erikson - Director of Specialism at Arbour Vale Specialist Sports College

"For those less able, we want them to be working on the CardioWall to improve their mobility, flexibility and their reach. It’s a fantastic piece of equipment for their general health and fitness. It works on repetition for our autism students - it’s something that captures their imagination."

- Karen Erikson - Director of Specialism at Arbour Vale Specialist Sports College
Martin Lane – Welsh Wheelchair Rugby International

"As a wheelchair athlete, I’ve been looking for something like the CardioWall for years! It’s brilliant for improving my general fitness and my hand-eye coordination, and at the same time it improves my core strength and balance – plus it’s brilliant fun. I just love it!"

- Martin Lane – Welsh Wheelchair Rugby International

"Absolutely brilliant. I have a hip screw and can't bend down. I use the CardioWall with an autistic child. We play it together and both absolutely love it."

- Sarah – Roehampton College
Anita Cobb – Service Manager at Ernest Kleinwort Court

"It’s [CardioWall Landscape] got friendships, it’s got independence, it’s got fun, it’s an activity. It’s the whole thing rolled into one. It’s probably the best piece of equipment we’ve bought in a long time!"

- Anita Cobb – Service Manager at Ernest Kleinwort Court
Julia Smith – Specialist Paediatric Physiotherapist at Nuffield Orthopaedic Centre

"It's fun, it's interactive and they don't see it as therapy...it's a motivator and hidden assessment tool."

- Julia Smith – Specialist Paediatric Physiotherapist at Nuffield Orthopaedic Centre
Karen Erikson – Director of Specialism at Arbour Vale Specialist Sports College

"The CardioWall particularly lends itself to an ‘open play’ PE where the lessons are very much structured around what really gets the students’ attention. It develops their ability to think as well as giving them a really good physical workout. We find the CardioWalls to be highly accessible as both a learning and an exercise / fitness tool. The majority of our diverse ability groups can enjoy and benefit from using them, and the score capture facility enables us to measure their progress particularly easily."

- Karen Erikson – Director of Specialism at Arbour Vale Specialist Sports College
Millie Helsby – Activities Assistant at Ernest Kleinwort Court

"The CardioWall has brought competition, enthusiasm, fun, games and laughter. It’s brought all the residents together."

- Millie Helsby – Activities Assistant at Ernest Kleinwort Court
Jordan Albert – Performance coach at iZone Driver Performance

"Reaction speed in motor racing is very important so I used the CardioWall Pro-X at iZone over and over and over again, until I got to a point where I could do a score above 700 with my eyes closed. This thing made my race starts better than anyone else's on the grid because I could react to the lights on the track so quickly. It is good to have in the gym because other drivers get quite competitive and we have a leaderboard with all of the drivers. My goal is to get 1000 one day!"

- Jordan Albert – Performance coach at iZone Driver Performance
Paul Smith – General Manager, Fowey Sports Hub
"We’ve been able to use the CardioWall in a variety of ways – rehabilitation programmes, personal training sessions and everyday workouts. Everybody that’s used the CardioWall has enjoyed using it."
- Paul Smith – General Manager, Fowey Sports Hub
Craig Parsons – Franchisee, Anytime Fitness Truro
"I can tell you that it has been very well received. Very, very well received. My staff were highly sceptical when I told them I was buying one, but they are all extremely impressed by it now.​"
- Craig Parsons – Franchisee, Anytime Fitness Truro
Joe Racey – General Manager at Anytime Fitness

"Buying the Pro-X was the best decision we could have made…"

- Joe Racey – General Manager at Anytime Fitness
 Mark Webber – Former Red Bull Racing Formula 1 Race Driver

"I’ve won twice around Monte Carlo but I still can’t beat that!"

- Mark Webber – Former Red Bull Racing Formula 1 Race Driver
Mr Philip Heaton-Adegbile, FRCS, Ph.D. – Consultant Orthopaedic Surgeon
"The flexibility of the use of the CardioWall is phenomenal. You’re able to present yourself to a system of exercise equipment that creates the opportunity for multi-functional use."
- Mr Philip Heaton-Adegbile, FRCS, Ph.D. – Consultant Orthopaedic Surgeon

"For years I’ve been looking for an improved, more robust and updated version of the Batak Wall. Now I’ve found the CardioWall [Pro-X], I can stop looking. It’s perfect for our centre, where we help elite motor racing drivers and riders achieve peak physical fitness."

- Andy Blow – Director, Porsche Human Performance Centre, Silverstone
Neil Talbot – Fitness Manager, Plymouth YMCA
"Because the CardioWalls can be used for a multitude of exercises, they’re almost limitless! It’s something that caters for everyone, it’s a brilliant investment. Since we have introduced the CardioWalls we’ve seen our footfall increase by about 120% - so it’s been an amazing 12 months."
- Neil Talbot – Fitness Manager, Plymouth YMCA
Damian Irvine – Commercial Director at Notts County FC

"The impact of the [CardioWall Landscape] was fantastic, the youth and senior players look forward to using it."

- Damian Irvine – Commercial Director at Notts County FC
Paul Smith – General Manager, Fowey Sports Hub

"There’s always someone who doesn’t like the treadmill, or the rower, or the cross-trainer. But literally every single one of our members loves the CardioWall. I would choose it over a pair of treadmills without hesitation.​"

- Paul Smith – General Manager, Fowey Sports Hub
FS Andy Gillett – FS PED, Base Support Wing, RAF Benson

"We are having such a good time with it [the CardioWall] now, I don’t think we fully understood its potential."

- FS Andy Gillett – FS PED, Base Support Wing, RAF Benson
Paul Smith – General Manager, Fowey Sports Hub
"The CardioWall has given us a new way of talking to our existing members. It has improved the atmosphere in the gym, and it’s been great when touring new prospects."
- Paul Smith – General Manager, Fowey Sports Hub
Peter Jarvis – Head of Sport Psychology at Notts County FC

"The CardioWall [Landscape] has been very useful for getting a more objective measure of reaction times of the players."

- Peter Jarvis – Head of Sport Psychology at Notts County FC
Neil Talbot – Fitness Manager, Plymouth YMCA

"When decided to open up a functional area and we needed a focal point for it. The CardioWalls have given us variation and it’s given us areas to work with PTs and school groups."

- Neil Talbot – Fitness Manager, Plymouth YMCA
Mr Philip Heaton-Adegbile, FRCS, Ph.D. – Consultant Orthopaedic Surgeon

"Using Chaser regularly has actually improved my effectiveness as a surgeon. I have seen a clear improvement in my accuracy with my left hand and my ability to use it in the periphery of my vision, during surgery."

- Mr Philip Heaton-Adegbile, FRCS, Ph.D. – Consultant Orthopaedic Surgeon
Simon Khan – Injured Serviceman and KartForce Driver, iZone

"iZone has made me feel much more confident. I really enjoyed the CardioWall as this is the only piece of equipment I have found that I can comfortably do cardio and feel a benefit. I really enjoyed all the visualization techniques and cannot wait to come back."

- Simon Khan – Injured Serviceman and KartForce Driver, iZone
Craig Parsons – Franchisee, Anytime Fitness Truro
"The members love it, and it's bright and eye-catching. And when touring new members, it gives us a USP that we can use to help sign them up."
- Craig Parsons – Franchisee, Anytime Fitness Truro
Neil Talbot – Fitness Manager, Plymouth YMCA

"The CardioWalls have been among the most used pieces of apparatus in the functional fitness area of our gym. They’re popular with people of all ages and abilities – providing a motivating and accessible alternative to structured exercise machines. We’ve used them with everyone from our older members to school children, from people who just want to improve their fitness to people with disabilities or with specific health needs, such as cardiac rehabilitation."

- Neil Talbot – Fitness Manager, Plymouth YMCA
Kevin Hoyes – Gym Manager, iZone Driver Performance, Silverstone

"The CardioWall Pro-X is a great addition to our gym as it offers so much flexibility and versatility to the training programs. The competitive element adds an extra dimension which motivates and pushes the drivers further."

- Kevin Hoyes – Gym Manager, iZone Driver Performance, Silverstone
Paul Smith – General Manager, Fowey Sports Hub

"It’s so versatile; it ticks the boxes of all the different fitness components: If you want to improve your agility, balance, power, speed, hand-eye coordination, you name it - there are things that you can do on the CardioWall that will help you achieve those goals."

- Paul Smith – General Manager, Fowey Sports Hub
Alexandra Torres - Programme Manager, Hoffmann Group

“The CardioWall Senior is a great innovation to work and stimulate both physical and cognitive areas. It's generated great interest, facilitating physical therapies as well as interrelation between users”

- Alexandra Torres - Programme Manager, Hoffmann Group
Lucy - Resident, Inspired Villages

"The CardioWall has been a great motivation to be active, and believe me, I needed it!"

- Lucy - Resident, Inspired Villages
Don - Resident, Inspired Villages

“I look for the lights and don't look for support, it's developing a part of the anatomy that used to work and isn't being worked at the moment - which is great for my balance and confidence.”

- Don - Resident, Inspired Villages
Day Centre Manager, Hoffmann Group, Madrid

“The CardioWall has been a huge success in our day care centre. It contributes to physical therapy plans and is especially effective as a motivational tool. We have seen improved self-esteem, physical confidence and even social relationships between service users.” 

- Day Centre Manager, Hoffmann Group, Madrid
Resident, Inspired Villages Group

"The main reason for using it actually is reflexes to get your brain and your hands and the other parts of the anatomy to work. That applies to all the exercises that you do, I look for the lights and don’t look for support, it's developing a part of the anatomy that used to work and isn’t being worked at the moment."

- Resident, Inspired Villages Group
Leah Jackson, Wellness Navigator, Inspired Villages Group

"Every CardioWall movement is relevant to everyday life. I tell them, "Do you realise you've just done 10 squats in 30 seconds?!" It pushes their heart rate higher than they've done for months."

- Leah Jackson, Wellness Navigator, Inspired Villages Group
Leah Jackson, Wellness Navigator, Inspired Villages Group

"One of the main reasons for its success here is that it caters to every range of age and ability that we have here. I've noticed a massive improvement in hand-eye coordination of our residents."

- Leah Jackson, Wellness Navigator, Inspired Villages Group