5-Month ROI: 3 Factors Driving Freedom Gaming’s Success at Boost Leicester
Background
Boost Leicester installed their brand new Freedom Gaming arena in September 2022 and have been reaping the rewards ever since. The arena was designed and built by our good friends at The Play Company specifically with Boost Leicester’s requirements in mind. The brief – to create an exciting new feature, occupying a restricted floor space whilst maximising height, to be accessible and fun for all ages and abilities, and of course, to bring the WOW factor!
We caught up with Ben Peach, Operations Director at Boost, to hear just how impactful Freedom Gaming has been. Spoiler alert – the results are impressive!
Headline Results
Freedom Gaming Upgrade at Boost
Boost Leicester installed their brand new Freedom Gaming arena in September 2022 and have been reaping the rewards ever since. The arena was designed and built by our good friends at The Play Company specifically with Boost Leicester’s requirements in mind. The brief: to create an exciting new feature, occupying a restricted floor space whilst maximising height, to be accessible and fun for all ages and abilities, and of course, to bring the WOW factor!
By repositioning their seating area, Boost were able to introduce a Freedom Gaming multiplayer tag challenge area, increasing capacity from 80 to a whopping 120 customers.
Boost Leicester are now outperforming their sister site in Northampton for the first time ever, despite Leicester being a much smaller park with a lower capacity. Boost are planning to upgrade their Northampton site with a Freedom Gaming system in the very near future – evidence of just how powerful it is for them.
Gamification is key for us to drive engagement with customers, ensuring they perceive high value and have memorable experiences.
