Freedom Adventure Park: Award Winning in 1st Year of Trade
Background
Freedom Adventure Park Canal Walk in Cape Town has seen huge success in the last six months, offering a multi-attraction venue for children, teens, and adults through interactive games, a large trampoline court, a high quality café, and a dedicated workspace.
Opened in May 2024, Freedom Adventure Park is kitted out with a trampoline court featuring two FreeStyle Duo reaction walls and a High-9 Duo, alongside a Freedom Gaming Ninja Run and Ninja Wall arena, a Hi-Lines Rope Course, Go-Kart track, Airbag Leap of Faith, and Extreme Slides.
Headline Results
About Freedom Adventure Park
Freedom Adventure Park Canal Walk is the second Freedom site in Cape Town, following Freedom Tokai which opened in 2020 and featured a DodgeAttack. Building on the success of this local park, Owner of Freedom, Jonathan Goosen, turned his attention to a new site in a central location with high footfall and mixed demographic. Recognising the importance of including a variety of attractions, Canal Walk was built around three Rugged Interactive attractions, alongside a sports court, Hi-Lines Rope Course, Leap of Faith Airbag, go-karts, and extreme slides.
Ideally located in the heart of Century City’s Canal Walk Shopping Centre, Freedom Adventure Park benefits from heavy footfall from shoppers, with 60% of customers being walk ins. Explore the power of location-based entertainment in our recent blog: Destination Leisure: The Rise of Retailtainment
Award Winning Indoor Play
In their first year of operation, Freedom won the Canal Walk Excellence Retail Award for 2024, beating 400+ stores in the category! Freedom was recognised for being the most impactful and engaging venue in the shopping centre.
Freedom values the experience of both kids and adults, even offering office work pods for parents to use whilst their children play, and a cafe with healthy options.
Customer-Focused Collaboration
To bring Freedom Adventure Park’s goals to life, our gamification experts collaborated closely with the installer, The Play Company, and the owner of Freedom, to create a successful venue for stakeholders and customers alike.
The aim: To offer a premium, all-in-one indoor adventure park experience to people ages 1-100, with a big focus on interactive play, high-quality food and beverage offering, and themed parties.
The result: A 26,000 square foot (2,420 square meters) venue with a mix of adrenalin-pumping activities and interactive games, alongside party rooms, a café and restaurant, work pods, and toddler area, nestled right in the centre of Canal Walk Shopping Centre.
We work with park owners from across the globe, all with unique objectives to bring indoor play to their customers. By taking time to understand the owner’s vision, the needs of the customers and the local market, alongside trends in the market, we personalise our recommendations and work together to bring engaging indoor fun to customers.
High Throughput and Capacity with Freedom Gaming
Freedom Gaming is a hit at Freedom Adventure Park, with an average of 500-700 kids playing RoboRun every Saturday and Sunday, with a monthly average of 9k+ individual plays!
The tag challenge arena can fit up to 60 thrill seekers at one time during CyberChase, and RoboRun boasts a fast throughput rate, with players able to simply type in their name, select their colour, and start playing.
Working with the team at Rugged interactive has been more than amazing, they are helpful and go the extra mile. Communication is also forthcoming and the Rugged team will always help in any way they can - from product information, to customisation of products. I will most definitely order products from the Rugged basket again.
We LOVE Freedom Adventure Park and we visit on a weekly basis. There’s fun for the whole family and perfect for our toddler. It’s fun for adults too - there are lots of trampolines, interactive play and big slides. There are even workstations and a restaurant with the most amazing coffee, so the perfect excuse to bring the kids and stay all day.
Customer feedback regarding the Rugged products, particularly the Hi-9 Duo and Freedom Gaming, has been great. Customers say they return to Freedom Adventure Park due to the offering and variety of electronic gaming with physical activity that Freedom offers.
What an incredibly fun experience! Young and old can participate in the activities, food prices are great and the quality even better. Staff are friendly and helpful, an amazing experience!
