Freedom Gaming Upgrade at Sutton Sports Village
Background
Sutton Sports Village has knocked their revamp out of the (play)park by combining a Trampoline Park, Soft Play, and interactive products to create an immersive experience for their customers.
With the addition of their Freedom Gaming Strike Area, Sutton Sports Village’s refurb has seen increased visitor numbers and spend per head, and back-to-back parties every weekend.
Headline Results
Rugged Retro-Fit at Sutton Sports Village
In their 2023 refurb, Sutton Sports Village (SSV) extended their softplay by installing an impressive four-level Strike Arena powered by our Freedom Gaming tag challenge system, creating a space to play for all ages by adding a teamwork tag challenge.
Designed and installed by The Play Company, Sutton’s Strike Arena features unique obstacles, a ninja wall, a power tower, a traverse wall, and more within their state-of-the-art play area.
The Play Company worked with SSV to build their custom arena with 6 lanes for 6 teams to compete in Freedom Gaming to hit out as many of their team’s colour as possible within the time selected. Featuring RoboRun, a free-play lightpod-hitting game, and CyberChase, a colour-searching multiplayer party game, Strike Arena gets children active, testing speed, agility, and spatial awareness, all whilst having fun.
Indoor Fun for All
Sutton Sports Village is run by Better, a charitable social enterprise operating over 240 leisure centres, 120 libraries, and 15 children’s centres in partnership with 50 local councils, public agencies, and sporting organisations across the UK.
Their aim is ‘to get more people, more active, more often’, a value that is very close to our Rugged hearts. Sutton Sports Village is a one-stop-shop for all things health, fitness and wellbeing, with lots on offer, including a Trampoline and Softplay Park, Gym, Nursery, Gymnastics Suite, Football Pitches, and Physio Clinic.
Customers frequently rave about the Strike Arena, expressing how it offers an immersive experience that truly captivates them. Their feedback often emphasises the interactive elements that leave them eagerly anticipating for their next visit.
