Flip Out Somerset Generating Additional Revenue with PowrPlay
Background
Flip Out Somerset thought outside the ‘penalty’ box when they installed Rugged Interactive’s PowrPlay football targets.
By introducing new Soccertotstyle sessions, the park has increased appeal, doubled their session times and boosted their birthday party bookings.
PowrPlay at Flip Out Somerset
Jeremy Appiah, Owner of Flip Out Somerset, was facing the same challenge as most trampoline park site operators: ‘How do I keep regular customers engaged so they return, whilst also attracting new ones?’
The one-word answer: Gamification.
Following the success of his trial of Rugged’s BattleBaskets, Jeremy was keen to gamify other areas of his park. With the popularity of football continuing to grow, thanks to the Lionesses’ Euro win and the 2022 men’s FIFA World Cup, PowrPlay was the obvious upgrade.
Jeremy upgraded the underused, and typically high-injury zone, dodgeball court with Rugged’s PowrPlay interactive football target system. They replaced trampolines with an enclosed football arena, including artificial grass, custom graffiti art and a viewing platform, creating a compelling PowrPlay arena with reduced injury risks.
Jeremy has used PowrPlay to generate new and additional revenue streams. Flip Out Somerset now offers Soccertot-style Sessions, runs competitions and tournaments, and hosts unique football parties.
