Gamified Softplay at Rascals Sees 22% Revenue Increase
Background
Rascals Party and Play Centre has seen the power of interactive products over the past 18 months, incorporating Rugged Interactive attractions to stay relevant and exciting in the indoor fun sector.
Rascals Party and Play Centre in Preston is a Softplay and Entertainment Centre for babies, toddlers, and children up to 12 years old to play, explore, and learn.
After 16 years in business, Rascals has built a loyal customer base who enjoy family days out, birthday parties and after-school play sessions.
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Ruggefied Rascals
Rascals Party and Play Centre has seen the power of interactive products over the past 18 months, incorporating Rugged Interactive attractions to stay relevant and exciting in the indoor fun sector.
When Damian North, Director of Rascals, heard Rugged Interactive had become an affiliated supplier of the Association of Indoor Play (AIP), he visited our stand at the Family Attraction Expo in 2021. He felt his softplay frame was dated and in need of a complete overhaul, so he was eager to bring it up-to-date and see what we had to offer.
Since discovering the power of interactives, Damian has invested in a wide range of Rugged attractions to boost customer experience, give the softplay a premium and modern feel, and offer activities for an older demographic. Damian strongly believes that reinvesting money into the park is key to keeping customers coming back and to ensure the venue stays ahead of the curve.
After the majority of their Rugged products were installed in January 2023, Rascals Party and Play Centre has been able to increase ticket prices, and has seen a rise in admission and party bookings.
Before, when we had just a standard football court, kids got bored. Now we have the football court with PowrPlay, with flashing lights, noise, a scoreboard, it makes it a whole new experience. Parents like to play with the kids and enjoy it, too.
Customers comment on our interactives and see we’ve got something new and love it; it brings the kids back, it’s something new to do.
