Gamified Softplay at Rascals Sees 22% Revenue Increase
Background
Rascals Party and Play Centre has seen the power of interactive products over the past 18 months, incorporating Rugged Interactive attractions to stay relevant and exciting in the indoor fun sector.
Rascals Party and Play Centre in Preston is a Softplay and Entertainment Centre for babies, toddlers, and children up to 12 years old to play, explore, and learn.
After 16 years in business, Rascals has built a loyal customer base who enjoy family days out, birthday parties and after-school play sessions.
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About Rascals Party and Play Centre
Rascals Party and Play Centre in Preston is not only a soft play, but an entertainment centre for babies, toddlers, and children up to 12 years to play, explore, and learn.
With activities to offer for children of all ages, Rascals is a popular spot for a family day out, birthday parties, or an after-school play session. Rascals has had 16 years in business and has built a loyal customer base. It’s great to have them on board as Rugged venue!
Customers can explore:
Toddler Area – Soft play, football pitch, mini slides and carts
Three-Tier Play Structure – Freedom Gaming, BattleBaskets, slides, PowrPlay court, go-kart track
Baby Area – Crawl area, baby rockers, push-around toys and a baby gym
Parties and events – Four themed party rooms and a Spiderman visit every Friday
Weekly classes – Cooking club, arts and crafts, and sensory sessions
Ruggefied Rascals
Rascals Party and Play Centre has seen the power of interactive products over the past 18 months, incorporating Rugged Interactive attractions to stay relevant and exciting in the indoor fun sector.
When Damian North, Director of Rascals, heard Rugged Interactive had become an affiliated supplier of the Association of Indoor Play (AIP), he visited our stand at the Family Attraction Expo in 2021. He felt his softplay frame was dated and in need of a complete overhaul, so he was eager to bring it up-to-date and see what we had to offer.
Since discovering the power of interactives, Damian has invested in a wide range of Rugged attractions to boost customer experience, give the softplay a premium and modern feel, and offer activities for an older demographic. Damian strongly believes that reinvesting money into the park is key to keeping customers coming back and to ensure the venue stays ahead of the curve.
After the majority of their Rugged products were installed in January 2023, Rascals Party and Play Centre has been able to increase ticket prices, and has seen a rise in admission and party bookings.
Before, when we had just a standard football court, kids got bored. Now we have the football court with PowrPlay, with flashing lights, noise, a scoreboard, it makes it a whole new experience. Parents like to play with the kids and enjoy it, too.
Customers comment on our interactives and see we’ve got something new and love it; it brings the kids back, it’s something new to do.
Their equipment is indeed Rugged, and we have not had one negative issue with any of their equipment, despite attempts by children to give it a thorough test of toughness.
Looking to Spruce up your Soft Play?
Whether you’re looking to keep older children engaged in your soft play, need to transform your unused football pitch, or want to stay ahead of the competition by offering a unique experience, we have a range of interactive products that can help boost your site.
Our gamification experts work with all kinds of indoor play centres, from trampoline parks and soft play, to leisure centres and FECs. Speak to our Sales Team to find out how interactive products could boost capacity, customer spend, and repeat visits at your site!
Drop us an email at sales@rugged-interactive or call us on +44 1726 981 123.
