IAAPA Expo Europe 2025 Wrap-Up

One of the biggest highlights for us this year was launching our latest product: SCORZE, football reimagined.

SCORZE is our brand-new immersive football arena, designed for indoor entertainment venues and adventure centres. With a touchscreen start, smart targets, live commentary, and downloadable goal replays, SCORZE delivers a fully immersive football experience that keeps players coming back for more. Built to be a standout attraction, SCORZE drives footfall, boosts repeat visits and increases party bookings – making it not just a crowd-pleaser, but a powerful revenue and marketing tool.

The response at IAAPA was overwhelming – we loved demonstrating SCORZE live at our booth and hearing your feedback. If you didn’t get a chance to experience it in person, stay tuned – more demos and case studies are coming soon!

Exhibitions aren’t all about showcasing our products and services, they’re also a great opportunity to:

• Catch up with valued customers and industry friends
• Meet new partners from across Europe and begin the journey of bringing gamification to more venues worldwide
• Gain and share insights on emerging trends in themed entertainment and tech
• Gather feedback on new innovations and discuss product development ideas

The energy on the show floor reminded us why we love this industry: it’s driven by creativity, collaboration and a shared passion for unforgettable guest experiences.

Thank you to the Association of Indoor Play, who invited us to talk on their panel about ‘Reimagining Indoor Play and FEC’s’. One of our indoor play experts and our Global Sales Manager, Robin, gave an engaging presentation, sharing his experience working with 100s of play venues worldwide.

IAAPA Expo Europe continues to be a premier event for the attractions industry, and Barcelona 2025 delivered on every level – from insightful education sessions to a vibrant expo floor.

We were proud to be among so many innovators, operators, and visionaries shaping the future of fun.

1. Immersive & Interactive Play Experiences

• Features like motion sensors, touch-sensitive surfaces, and real-time scoring are becoming standard, enhancing engagement and repeat visits.

2. Gamification & Smart Tech Integration

• Play areas now include LED feedback systems and interactive zones that blend physical activity with digital storytelling.
• These innovations appeal to older children and teens, making indoor play more inclusive across age groups.

3. Thematic & Visually Branded Environments

• Design is shifting toward Instagram-worthy aesthetics from entry to exit.
• These environments are crafted to be visually cohesive and shareable, boosting organic marketing.

4. Hybrid Entertainment Zones

• Indoor play is merging with fitness, education, and social experiences.
• Examples include interactive sports arenas, like SCORZE, learning-based play areas, and multi-sensory rooms.

5. Data-Driven Design & Personalisation

• Operators are using analytics to track engagement and tailor experiences.
• Systems that allow custom game modes, age-specific challenges, and downloadable content (like goal replays) are gaining traction.

To everyone who stopped by our stand, chatted with our team or just shared a coffee with us – thank you! Your support, curiosity, and ideas fuel everything we do.

Couldn’t make it to IAAPA Barcelona? No worries – we’d love to connect.

We’re already looking forward to the next big event, IAAPA Florida – and in the meantime, we’ll be continuing to push the boundaries of what’s possible in guest engagement and experience design.