Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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My Rugged Placement Year - Daniel Harvey
Monday, January 27, 2020

In 2014, I had a week of work experience at Rugged Interactive back when they were Fowey based. I recalled it as a small-scale company with a great team. Looking back at my week there, it was definitely what…

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The Winning Mindset – Our DodgeAttack Competition Winner
Thursday, November 22, 2018

In October, we launched a competition for schools, universities and leisure centres to win one of our DodgeAttack target systems. Currently installed in trampoline parks and indoor play centres, DodgeAttack is an interactive target game that promotes teamwork, attack, defence…

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Dragons' Den: Behind the Scenes...
Sunday, February 26, 2017

The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…

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Dragons' Den: Pre-match Report
Monday, February 20, 2017

It’s less than a week to go before Rugged Interactive (and I) get the sort of exposure on prime time TV that only big money can buy.

Of course, ultimately there’s always a cost and as the dance teacher in…

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