Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Only 8% of People Keep Theirs, So Here's Our Top Tips
Wednesday, January 5, 2022

New year, new me! It's 2022, you've set your resolutions for the year, but you're already struggling to commit... don't worry, it's a familiar story.

Whether it's exercising more, limiting your screen time or spending more time with loved ones…

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Shining a Spotlight on Children’s Mental Health Week
Wednesday, January 27, 2021

Children’s Mental Health Week runs from 1st – 7th February, and this year, more than ever, we want to shine a spotlight on it.

In the UK, one in every six 5-16 year olds suffers with mental health issues, and…

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FUNctional Fitness For The Festive Season (place tongue in cheek and read on…)
Wednesday, December 16, 2020

With Christmas just around the corner, most of us are already knee-deep in empty Quality Street tubs and have loosened the belt to ensure that extra mince pie doesn’t feel too snug.

But Christmas isn’t a time to dwell on…

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Treading Lightly As We Go...
Tuesday, June 16, 2020

During the time we’ve been locked down we’ve all seen the dramatic rise in the use of single use plastics for gloves, masks and visors - and while this was obviously unavoidable here at Rugged we thought it would be…

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What Lockdown Has Taught Us...
Tuesday, June 2, 2020

Lockdown. More than a moment to pause and think. A stop in our tracks and suspension of normal life. 

Both personally, and as a business, there’s been time to reflect, time to set new goals, and time to reassess strategy…

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Will Covid-19 Change the Way we Workout Forever?
Wednesday, April 15, 2020

Our streets are silent, parks and playgrounds lie empty, and gym doors remain firmly shut. So how are we all staying active?

There’s a general feeling that there will be life before Covid-19, and life after. But what does this…

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Anthony Joshua, Kaizen and Rugged
Thursday, March 26, 2020

It’s been said so often that it’s become a truism - the way to success is continuous improvement (Kaizen) - just look at how Toyota became the biggest car firm in the world!

And so of course, every self-respecting…

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