Blog

Views from the people of Rugged on the topics we care about
Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Check In and Get Up & Out this Mental Health Awareness Week
Wednesday, May 11, 2022

One in four adults and one in three children report feeling lonely some or all of the time1. Loneliness, particularly when prolonged, can lead to illness, mental health problems and substance abuse2.

This year, Mental Health Awareness Week (9th –…

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How Leisure Centres Can Help Reconnect Communities
Friday, January 21, 2022

The coronavirus pandemic has left tens of thousands of people in desperate need of better connection and support. Now two years on from drastic changes to our everyday lifestyle, wellbeing and security, there are organisations and community centres searching for…

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Indoor Climbing is Changing, and I Can’t Wait!
Wednesday, September 22, 2021

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

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Park Re-opening? Here’s 3 Top Tips for Making it Memorable
Thursday, June 25, 2020

Indoor adventure parks, after months of closure, are now beginning to open up in countries across the globe. 

Of course there are strict guidelines to follow about distancing and cleanliness, but many parks will wonder: can we even attract enough…

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3 Top Tips for Reopening During Covid-19
Monday, May 18, 2020

What can indoor adventure and trampoline parks do to ensure that they have customers ready and waiting when their doors re-open?

The first thing to make clear, is that we really don’t know how people will react to the lifting…

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Why you Should Watch Where you Workout
Wednesday, July 10, 2019

Age, ability and experience often form mental barriers between people and exercise. Don’t get us wrong, this is totally natural, but they shouldn’t keep you from staying active. The benefits of physical activity are as varied as they are…

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Why We Champion Active Ageing
Tuesday, April 9, 2019

How Rugged Interactive can help keep everyone active, whatever their age

At Rugged Interactive, we believe that every person, irrespective of age and ability should have the opportunity to be active, and enjoy it.

Which is why we champion…

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