You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…
The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?
No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…
By Simon Heap, Creative Director
I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.
As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…
Lockdown. More than a moment to pause and think. A stop in our tracks and suspension of normal life.
Both personally, and as a business, there’s been time to reflect, time to set new goals, and time to reassess strategy…
Age, ability and experience often form mental barriers between people and exercise. Don’t get us wrong, this is totally natural, but they shouldn’t keep you from staying active. The benefits of physical activity are as varied as they are…
How Rugged Interactive can help keep everyone active, whatever their age
At Rugged Interactive, we believe that every person, irrespective of age and ability should have the opportunity to be active, and enjoy it.
Which is why we champion…
Branding.
It’s more than just how you look.
Done well – it’s the heart and soul of the business...
Done badly it affects how your visitors, staff and outside world feel and even behave towards you.
We work with…
It’s finally here, the blog you’ve all been waiting for… Rugged’s view on ACSM’s 2019 Health and Fitness Trends (Part 2)!
Employing Certified Fitness Professionals – A new addition to the list this year, it shows how much the…
American College of Sports Medicine (ACSM) have recently released their ‘2019 Trends in Health and Fitness’. The Worldwide Survey of Fitness Trends surveyed more than 2,000 health and fitness professionals and ranked 39 possible trends on a scale of…