Blog

Views from the people of Rugged on the topics we care about
Greenwashing... and why we're not!
Friday, October 7, 2022
I went to an event last week organised by our tree planting partners in Cornwall, Plant One. During a fascinating event I learnt some things that I felt were worth sharing, and spent some time with like-minded, ecologically minded…
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Destination Leisure: The Rise of Retailtainment
Wednesday, February 2, 2022

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

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Behind the Scenes - Rise of the Pro-X
Tuesday, February 23, 2021

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…

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What is Freedom Gaming?
Monday, January 18, 2021

We’ve recently designed, developed and launched a new product, Freedom Gaming, which is the most technically challenging thing we’ve ever done - all during lockdown and the misplaced freedom we had during the summer weeks...

Once we’d conquered the inevitable…

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What Lockdown Has Taught Us...
Tuesday, June 2, 2020

Lockdown. More than a moment to pause and think. A stop in our tracks and suspension of normal life. 

Both personally, and as a business, there’s been time to reflect, time to set new goals, and time to reassess strategy…

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A Rather Rugged Decade
Monday, January 13, 2020

10 years, 120 months, or 3652 days, however you see it, a lot has happened in the last decade.

Uber, Tinder and WhatsApp were introduced into our lives. Netflix shifted from a movie subscription that arrived in the post,…

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Motivation – is it the Fuel Your Workout Needs?
Monday, March 18, 2019

Are you struggling to find the motivation to drag yourself out of bed before work to go to the gym? Or, don’t want to sacrifice an extra hour of Netflix for an hour of sweating on a spin bike?

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Innovation Part 2 - The Idea…
Friday, March 8, 2019

Following on from Part 1 - we’ve been actively curious, watched the world around us and asked Why? and then listened to the answer…

Now you’re in deep trouble. This idea, this gnawing certainty will get under your skin and…

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Innovation (or The Art of Asking Questions)
Tuesday, February 19, 2019

One question I get asked a lot if I’m out with people who don’t know what I do for a living is, ‘how did you think of that?’

I’m not usually introspective (I’m pretty shallow), but the more I…

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