Regardless of age, being active is fundamental for our physical and mental health and wellbeing. Whether it’s structured exercise or just habits incorporated into our daily lifestyle, such as taking the stairs instead of escalators or walking instead of driving;…
The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?
No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…
By Simon Heap, Creative Director
I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.
As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…
In anticipation of Rugged exhibiting at the IATP show in Berlin, Simon’s been considering the big question:
Exhibiting at events: - Worth the money, effort and time?
Rugged Interactive exhibit at roughly 5 big shows per year, with a number…
Branding.
It’s more than just how you look.
Done well – it’s the heart and soul of the business...
Done badly it affects how your visitors, staff and outside world feel and even behave towards you.
We work with…
American College of Sports Medicine (ACSM) have recently released their ‘2019 Trends in Health and Fitness’. The Worldwide Survey of Fitness Trends surveyed more than 2,000 health and fitness professionals and ranked 39 possible trends on a scale of…
Physical exercise is a key part of children’s physical, social and emotional development. However for children and young people with special educational needs (SEN), access to, and ability to participate in, physical activities can be very different from their…
Think back to P.E. lessons at school - only the fortunate few will be revisited by happy memories. An excellent backhand, impressive cross-country times, ability to shoot hoops with your eyes closed and always picked first for the sport’s team…
The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…