Blog

Views from the people of Rugged on the topics we care about
5 Ways to Increase Revenue at Your Indoor Adventure Play Venue
Tuesday, March 5, 2024

Short on time but eager to boost your revenue streams? We’ve got five strategies to get you making the most out of your entertainment centre.

Read on if you’re an owner of an indoor playground, family entertainment centre (FEC), or…

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Why Gamification is the Key to Repeat Visits and Increased Revenue
Monday, August 1, 2022

Gamification is pivotal in addressing the perpetual question - how to drive repeat business and keep visitors coming back for more. Our products are designed to be addictive to play, easy to operate and most importantly, create memorable experiences for…

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Destination Leisure: The Rise of Retailtainment
Wednesday, February 2, 2022

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

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Physical Activity in Schools: Are We Teaching Our Children Properly?
Wednesday, July 14, 2021

Regardless of age, being active is fundamental for our physical and mental health and wellbeing. Whether it’s structured exercise or just habits incorporated into our daily lifestyle, such as taking the stairs instead of escalators or walking instead of driving;…

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Behind the Scenes - Rise of the Pro-X
Tuesday, February 23, 2021

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…

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What is Freedom Gaming?
Monday, January 18, 2021

We’ve recently designed, developed and launched a new product, Freedom Gaming, which is the most technically challenging thing we’ve ever done - all during lockdown and the misplaced freedom we had during the summer weeks...

Once we’d conquered the inevitable…

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What Lockdown Has Taught Us...
Tuesday, June 2, 2020

Lockdown. More than a moment to pause and think. A stop in our tracks and suspension of normal life. 

Both personally, and as a business, there’s been time to reflect, time to set new goals, and time to reassess strategy…

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Anthony Joshua, Kaizen and Rugged
Thursday, March 26, 2020

It’s been said so often that it’s become a truism - the way to success is continuous improvement (Kaizen) - just look at how Toyota became the biggest car firm in the world!

And so of course, every self-respecting…

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A Rather Rugged Decade
Monday, January 13, 2020

10 years, 120 months, or 3652 days, however you see it, a lot has happened in the last decade.

Uber, Tinder and WhatsApp were introduced into our lives. Netflix shifted from a movie subscription that arrived in the post,…

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