Blog

Views from the people of Rugged on the topics we care about
Greenwashing... and why we're not!
Friday, October 7, 2022
I went to an event last week organised by our tree planting partners in Cornwall, Plant One. During a fascinating event I learnt some things that I felt were worth sharing, and spent some time with like-minded, ecologically minded…
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Destination Leisure: The Rise of Retailtainment
Wednesday, February 2, 2022

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

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Getting Out There – Rugged’s 2021 Round Up
Wednesday, December 22, 2021

If we had to describe 2021 in two words, we’d call it a ‘roller coaster’. From COP26 to Tokyo 2020 (which was actually held in 2021), this year had it all. It’s been far from plain sailing for most of…

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Indoor Climbing is Changing, and I Can’t Wait!
Wednesday, September 22, 2021

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

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Behind the Scenes - Rise of the Pro-X
Tuesday, February 23, 2021

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…

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What is Freedom Gaming?
Monday, January 18, 2021

We’ve recently designed, developed and launched a new product, Freedom Gaming, which is the most technically challenging thing we’ve ever done - all during lockdown and the misplaced freedom we had during the summer weeks...

Once we’d conquered the inevitable…

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A Rather Rugged Decade
Monday, January 13, 2020

10 years, 120 months, or 3652 days, however you see it, a lot has happened in the last decade.

Uber, Tinder and WhatsApp were introduced into our lives. Netflix shifted from a movie subscription that arrived in the post,…

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Why you Should Watch Where you Workout
Wednesday, July 10, 2019

Age, ability and experience often form mental barriers between people and exercise. Don’t get us wrong, this is totally natural, but they shouldn’t keep you from staying active. The benefits of physical activity are as varied as they are…

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Why We Champion Active Ageing
Tuesday, April 9, 2019

How Rugged Interactive can help keep everyone active, whatever their age

At Rugged Interactive, we believe that every person, irrespective of age and ability should have the opportunity to be active, and enjoy it.

Which is why we champion…

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