Blog

Views from the people of Rugged on the topics we care about
5 Ways to Increase Revenue at Your Indoor Adventure Play Venue
Tuesday, March 5, 2024

Short on time but eager to boost your revenue streams? We’ve got five strategies to get you making the most out of your entertainment centre.

Read on if you’re an owner of an indoor playground, family entertainment centre (FEC), or…

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Unsure What Gamification Really Is? You’re Probably Already Using It!
Thursday, February 8, 2024

"If you look for it, I've got a sneaky feeling you'll find that Gamification actually is all around." – Love Actually

Gamification may have been coined way back in 2002 by Nick Pelling, a game designer tasked with developing a…

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Check In and Get Up & Out this Mental Health Awareness Week
Wednesday, May 11, 2022

One in four adults and one in three children report feeling lonely some or all of the time1. Loneliness, particularly when prolonged, can lead to illness, mental health problems and substance abuse2.

This year, Mental Health Awareness Week (9th –…

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Destination Leisure: The Rise of Retailtainment
Wednesday, February 2, 2022

The retail industry is constantly evolving – from thriving high streets, made up of independent retailers to out of town mega-malls, full of chain stores – it is always striving to anticipate the next trend to meet consumer needs.

In…

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How Leisure Centres Can Help Reconnect Communities
Friday, January 21, 2022

The coronavirus pandemic has left tens of thousands of people in desperate need of better connection and support. Now two years on from drastic changes to our everyday lifestyle, wellbeing and security, there are organisations and community centres searching for…

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Getting Out There – Rugged’s 2021 Round Up
Wednesday, December 22, 2021

If we had to describe 2021 in two words, we’d call it a ‘roller coaster’. From COP26 to Tokyo 2020 (which was actually held in 2021), this year had it all. It’s been far from plain sailing for most of…

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Indoor Climbing is Changing, and I Can’t Wait!
Wednesday, September 22, 2021

You may have seen that Rugged exhibited for the first time at the Association of British Climbing (ABC) annual conference recently; showing how we’re gamifying climbing walls with our interactive products. The aim: to increase accessibility, competitiveness and enjoyment for…

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Netflix: How Rugged Became Part of ‘The Crew’
Wednesday, February 24, 2021

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

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What is Freedom Gaming?
Monday, January 18, 2021

We’ve recently designed, developed and launched a new product, Freedom Gaming, which is the most technically challenging thing we’ve ever done - all during lockdown and the misplaced freedom we had during the summer weeks...

Once we’d conquered the inevitable…

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