Blog

Views from the people of Rugged on the topics we care about
Netflix: How Rugged Became Part of ‘The Crew’
Wednesday, February 24, 2021

The big question: How did a small (but ambitious) Cornish company get their product the Pro-X Elite on the latest Netflix series The Crew?

No joke, Hollywood came calling. OK, so they’re not based in Hollywood, they’re actually in New…

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Behind the Scenes - Rise of the Pro-X
Tuesday, February 23, 2021

By Simon Heap, Creative Director

I designed the Pro-X Elite as the ultimate solution to a problem that I’d begun to address in the original CardioWall®.

As a way of motivating reluctant exercisers, the CardioWall had proven its worth, but…

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My Rugged Placement Year - Daniel Harvey
Monday, January 27, 2020

In 2014, I had a week of work experience at Rugged Interactive back when they were Fowey based. I recalled it as a small-scale company with a great team. Looking back at my week there, it was definitely what…

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Anthony Joshua recruits Rugged for his next big fight
Tuesday, August 28, 2018

Anthony Joshua. Britain’s best-known boxer, global superstar and now the proud owner of our flagship product - the CardioWall Pro-X.

He’s excited, we’re excited and we can’t wait to follow his progress as he (undoubtedly) posts top score after top…

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Dragons' Den: Behind the Scenes...
Sunday, February 26, 2017

The first surprise was being contacted by BBC researcher Ben, who turned out to be both a great advocate and (in his own words) the biggest possible ‘pain in the neck.’ He rang us from out of the blue…

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Dragons' Den: Pre-match Report
Monday, February 20, 2017

It’s less than a week to go before Rugged Interactive (and I) get the sort of exposure on prime time TV that only big money can buy.

Of course, ultimately there’s always a cost and as the dance teacher in…

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The Pro-X Elite Arrives In Qatar
Thursday, June 9, 2016

Ever since we sold our first CardioWall Pro-X Elite to Manchester City FC, we had been expecting some interest from foreign shores, as the club is so international. But we hadn’t anticipated that it would come from the Middle East!

The…

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Pro-X TV Debut - Ziggo Sport
Saturday, March 26, 2016

I like Holland - I like the Dutch and their capacity for straightforwardness and fun is legendary, so when a new distributor in the Netherlands contacted us, it didn’t take too much thought to open negotiations.

Embedded Fitness Netherlands had been…

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‘Innovate or Die’ – Isn't it time to go ‘Interactive?'
Thursday, November 19, 2015

One of the keynote speakers at this year’s LIW 2015, industry analyst and trend watcher Ray Algar of Oxygen Consulting, spoke passionately about the need for greater innovation in the increasingly competitive fitness market.

With specialist boutique fitness clubs at…

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